Region: East Asia
Location: Ho Chi Minh City
Department: English & Exams
Job Category: Communications
Pay Band: Locally appointed Grade G
Salary : Payband G (from USD 1324 per month) / Contract:1 year fixed term / Closing Date: 15 February 2017 (23:59 UK Time)
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. Using the UK’s cultural resources we make a positive contribution to the countries we work with – changing lives by creating opportunities, building connections and engendering trust.
We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications.
Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body. The majority of our income is raised delivering a range of projects and contracts in English teaching and examinations, education and development contracts and from partnerships with public and private organisations. Eighteen per cent of our funding is received from the UK government.
The British Council in Vietnam is a priority country for the British Council within East Asia. We engage with nearly 15 million people a year through activity across 3 strategic business units: Education and Society, English and Exams and the Arts. We have two centres in Hanoi and Ho Chi Minh City, with two additional branch teaching centres in each.
The British Council Vietnam’s teaching centre operates in Hanoi and Ho Chi Minh City, with two teaching locations in each city. Teaching Centre plans are aligned to East Asia Regional objectives;
- Expand presence with our vision 2020
- Focus on a culture of teaching, invest in people and quality to maintain and enhance brand and reputation
- Improve market messaging, content & delivery and parent/learner understanding
- Increase impact from digital promotion and customer engagement
- Embed sales and CRM in customer service
We are recruiting a Marketing Manager to work with the Head of Marketing to ensure that the marketing and business development initiatives of the teaching centres in Vietnam (particularly Ho Chi Minh City) is fully planned and implemented in accordance with the marketing plan and business strategy.
The post holder is mainly responsible for delivering marketing targets for the teaching centre in Ho Chi Minh City and its branches. A further key focus in the coming years is to support the expansion plan of our products which are myClass, IELTS, Primary Plus, Secondary, and High School Academic English courses, implementation of online marketing campaigns, create synergy and impact with traditional media with integrated of solomo (social-local-mobile) trends in the coming years. He/She will be required to work hand in hand with the digital leads to drive enquiries and capitalize on identified online consumer trends and behaviors.
The successful candidate will have a diploma or degree in marketing and have at least 3 years of experience in brand/product and campaign management. He/She will also have excellent written and spoken English and Vietnamese
For further information please see Role Profile and British Council Generic Behaviours
In order to be considered for this role, please state as clearly as possible in your application form to illustrate the demonstrable experiences you possess as matched with the “Essential Experience/Skills & Knowledge” we are looking for. We regret that resumes or CVs will not be considered when we shortlist for the role, as with applications that are lacking in information.
Closing Date: 15 February 2017 (23:59 UK Time)
For any queries related to this job please email EA.Recruitment@britishcouncil.org.sg and the East Asia Recruitment Team will aim to respond as quickly as possible.
Internal candidates: please remember to include the full version of your most recent end-of-year-record of performance and confirm when the system prompts you to, that you have discussed the application with your line manager.
Desirable criteria may be used during the selection process. The British Council is committed to a policy of equal opportunity and welcomes applications from all sectors of the community. In line with the British Council's Child Protection policy, any appointment is contingent on thorough checks. In the UK, and in other countries where appropriate systems exist, these include criminal records checks.